1
eHarmony

eHarmonyVisit eHarmony.co.uk

  • Personality matching
  • Fast, easy emailing
  • Match closing
  • Icebreaker messages
  • Multiple photos
Value for money 
Features 
Credibility 
Safety 
Ease of use 
Registering 
Customer support 
The name says it all, really – a site that’s dedicated to bringing the Big H - harmony - to your personal life. That begs the obvious question – can it succeed? Well, you’ve got some 12 million members to choose from, so it’s surely got as good a chance of delivering your Perfect Partner as any site. Of course, this figure is the global membership – the number of UK users is much smaller. But that still leaves a lot of people. Plus, you get to use the custom-developed relationship questionnaire, based on clinical research, which claims to help you identify your match based on 29 “Dimensions of Compatibility”. So, if you’re the type that likes the scientific approach, this site may well be for you. Only one way to find out…
2
Match.com

Match.comVisit match.com

  • Over 2,000,000 UK singles
  • Unlimited emailing
  • One-on-One chatting
  • Access other members search data
  • Video calling
Value for money 
Features 
Credibility 
Safety 
Ease of use 
Registering 
Customer support 
Well, in the UK, Match.com is certainly the biggest. But is it the best? Who knows? We don’t. But one thing we can say for sure is that it’s good. Very good. And it should be, with its massive membership, wide range of easy to use features, fast response and smooth presentation. Although its features are mainly standard, it has a few things which separate it from the crowd. There can’t, for example, be many dating sites that have the confidence to offer a Make Love Happen Guarantee, and the site’s Windows Live Alert feature is something that’s of real interest to many. These immediately notify you of any contact through MSN, email or mobile phone which helps you to keep your profile active. Basically, Match.com UK is a well thought out and fun to use dating website, offering something for everyone.
3
DatingDirect

DatingDirectVisit DatingDirect

  • Fast, simple searching
  • Live chat
  • Video ads
  • Create your own compatibility test
  • Absence messenger
Value for money 
Features 
Credibility 
Safety 
Ease of use 
Registering 
Customer support 
OK, so it’s straightforward. Uncomplicated. No gimmicks that have that wow!-factor. But who cares? Never mind the quality – just feel the width! This site has a LOT of members. And we mean a lot. And with such a large membership, it’s probably a good thing that it won’t confuse you by trying to be too clever. You can search quickly and easily, and contact who you like the look and sound of, with a no-fuss email system. Plus, there’s all the usual features – icebreakers, favourites lists, etc. For some, perhaps, membership size isn’t everything – you’re only (we assume!) looking for one partner, after all. And you may find him or her on a much smaller site. But if you’re looking for sheer breadth of choice coupled (excuse the pun) with ease of use… this is a great place to be.
4

MatchAffinityVisit MatchAffinity.com

  • Compulsory psychometric testing
  • Personality reports
  • Image “teasers”
  • Quick/advanced testing
  • Contact blocking
Value for money 
Features 
Credibility 
Safety 
Ease of use 
Registering 
Customer support 
One of marketing’s more overused (and abused) acronyms is USP. If you didn’t know (unlikely!), it stands for Unique Selling Point. Which is self-explanatory. Basically, every site should have one, but they don’t. One site that does, though, is Matchaffinity, in its distinctive Affinity Test - a personality profiling test which every member has to take as part of the registration process. It means that, the minute you complete the registration process and log on, you’re automatically linked to hundreds of people that share your interests, preferences and outlook on life. Sounds novel, and it is. But it’s not for the faint of heart – the test goes into a lot of detail about you (which some might think intrusive) and takes about half an hour to complete. Still, it’s a genuinely interesting angle, and one that’s used by a lot of people.
5
Tfor2.com

Tfor2.comVisit Tfor2.com

  • Sophisticated design
  • Free with regular use
  • Competitions and forums
  • Facebook-style emailing
  • Public and private photo albums
Value for money 
Features 
Credibility 
Safety 
Ease of use 
Registering 
Customer support 
Ah, now, here’s a site with a real difference. Several real differences, in fact. Yes, for sure, it’s a relative newcomer to the dating industry, so it’s got a smaller membership (at the moment) than others, but it offers several things to compensate. One is it’s slick, contemporary design. Another is its range of “Funstuff” – great things to do, such as competitions (with prizes!), discussion forums, poetry boards and high-quality exclusive gifts. Perhaps best of all is the sites commitment to “no subscriptions - ever!” Instead, Tfor2 operates on “credits” (called for2 points) which can be earned for free, simply by using the site. Basically, if you’re a regular user, you never need to pay a penny. It’s a genuinely new approach to making friends and finding dates – and one you should certainly try!

About us

All dating services featured in these review pages are serious, professionally managed sites offering a quality dating environment. We hope we have included most of the leading sites that serve the UK market, but we are always ready to add sites which meet our criteria for quality and professionalism. If you have a site which you would like us to feature, please let us know – we’ll be happy to consider it.

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